CJ ENM, a merged corporation of CJ O Shopping and CJ E&M officially launching in July, said Thursday that it will open Asia’s largest virtual commerce content production center in Ho Chi Minh, Vietnam, targeting audiences in Southeast Asian countries. 

The center, called DADA Studio Vietnam, will create and distribute at least 1,000 pieces of v-commerce content from early next year. 


Focusing on making use of the low-cost production system and high efficiency of the talent pool in Vietnam, CJ ENM said its attempt to operate a content hub abroad would lead to boosted content sales from the global market. 

DADA Studio will mainly produce content for mobile or social network service platforms, instead of television, noting the global trend of the popularity and virality of social networking service influencers’ online content. 

In March last year, CJ O Shopping opened DADA Studio here. It has been producing 200 pieces of product review video content per month and airs them via online channels like Facebook, Instagram and YouTube under six categories including beauty, living and food. 

“CJ O Shopping and CJ E&M had already witnessed the possibility of the v-commerce content business through our DADA Studio and online creators’ platform DIA TV. To dominate the expanding global content market, a merger of the two CJ companies will show the synergized effect of CJ’s digital content and channel operation,” said Kim Do-han, a director at CJ O Shopping. 

By Kim Da-sol (ddd@heraldcorp.com)