Since beginning to cultivate roses in 1995, Hyundae Rose Garden has led the rose industry in South Korea, introducing numerous species of roses and developing unique roses to boost the country's flower industry.

Hyundae Rose Garden CEO Kim Song-rae has led the domestic flower market by signing technology contracts with international companies that produce quality rose varieties.

The company currently has about 600 species of roses and produces 400,000 to 500,000 seedlings annually to distribute roses throughout Korea including Jeju Island. In particular, the company started introducing standard roses to differentiate itself from other domestic rose cultivators. Standard roses, also called stem roses, grow 60 to 90 centimeters in height like a small tree and roses bloom at the top.

The company has participated in major flower-related festivals in Korea over the years, including the annual International Horticultural Goyang Korea and the Seoul Garden Show, to present beautiful roses. The rose breeder brought a two-meter-tall standard rose to the 2020 Seoul Garden Expo and introduced 370 rose seedlings, including Pink Peace, Lampion Rose and Amber Queen Rose.

The company is also working to develop new rose species and expand the South Korean flower industry.

Currently, Hyundae Rose Garden supplies roses to parks, trails and flower-related events across the country.