Home

The Korea Herald

Latest news

Most Popular

  1. 1

    IMF lowers Korea's 2025 growth outlook to 2%

    IMF lowers Korea's 2025 growth outlook to 2%
  2. 2

    Labor Ministry dismisses Hanni harassment case

    Labor Ministry dismisses Hanni harassment case
  3. 3

    North Korean troops fighting alongside Russia, NIS confirms

    North Korean troops fighting alongside Russia, NIS confirms
  4. 4

    Reality show 'I Live Alone' disciplined for 'glorifying' alcohol consumption

    Reality show 'I Live Alone' disciplined for 'glorifying' alcohol consumption
  5. 5

    [Herald Interview] How Gopizza got big in India

    [Herald Interview] How Gopizza got big in India
  1. 6

    Japan to hold 1st memorial for Korean forced labor victims at Sado mine

    Japan to hold 1st memorial for Korean forced labor victims at Sado mine
  2. 7

    Yoon focuses on expanding global solidarity against NK-Russia military ties at APEC, G20 summits

    Yoon focuses on expanding global solidarity against NK-Russia military ties at APEC, G20 summits
  3. 8

    [KH Explains] Dissecting Hyundai Motor's lobbying in US

    [KH Explains] Dissecting Hyundai Motor's lobbying in US
  4. 9

    [Graphic News] 70% of S. Koreans believe couples can live together without tying the knot: survey

    [Graphic News] 70% of S. Koreans believe couples can live together without tying the knot: survey
  5. 10

    [Kim Seong-kon] Farewell to the vanishing John Wayne era

    [Kim Seong-kon] Farewell to the vanishing John Wayne era
지나쌤

KTO collaborates with K-pop artist for new tourism product

By Lee Si-jin

Published : May 16, 2024 - 16:42

    • Link copied

Super Junior-D&E members Eunhyuk (right) and Donghae present gifts to their Japanese fans after a plogging session on Iho Tewoo Beach, northern Jeju Island. (KTO) Super Junior-D&E members Eunhyuk (right) and Donghae present gifts to their Japanese fans after a plogging session on Iho Tewoo Beach, northern Jeju Island. (KTO)

The Korea Tourism Organization hopes to enlist the ever-expanding presence and influence of K-pop in boosting the country’s international arrivals.

The Ministry of Culture, Sports and Tourism and KTO launched their first tourism product, which connects K-pop stars' fan meetings with ESG (environment, social and governance) campaigns.

A total of 250 Japanese Super Junior-D&E fans who visited Jeju Island on May 12 were on a new tourism program that combined the K-pop stars' talk shows and performances with plogging sessions. The fans strolled around different areas of Iho Tewoo Beach and nearby tourist areas in northern Jeju Island, picking up trash.

Japanese tourists participate in a plogging program on Iho Tewoo Beach. (KTO) Japanese tourists participate in a plogging program on Iho Tewoo Beach. (KTO)

The program included Super Junior-D&E giving out gifts to their fans, a fan meeting and Jeju tourism-themed quiz shows.

In collaboration with the Jeju Tourism Organization, KTO showcased the iconic filming locations of the hit 2023 rom-com series “King the Land,” offering the visitors a chance to enjoy drama-themed photo zones and other displays of the island’s souvenirs.

While KTO’s collaboration with Super Junior-D&E and Jeju Tourism Organization was a success, any new events featuring a K-pop artist’s fan meeting with an ESG activity have yet to be planned, a KTO official said.

More from Headlines